City Desk

Washington Post Papers Lose $53.6 Million, Post Daily Circulation Down 8.6 Percent

Circulation and print advertising declines continued at the Washington Post in the last quarter of 2012, according to the Washington Post Co.'s latest Securities and Exchange Commission filing.

While political ads buoyed the company's television division, the picture was not so rosy for print. Daily circulation at the Post dropped by 8.6 percent from 2011, to 471,800 copies. Sunday circulation fell by 6.2 percent, to 687,200 issues. Print ads were down, too, with a 14 percent decline in 2012 to $228.8 million. In a spot of good news for the papers, websites like washingtonpost.com and Slate recorded a 5 percent increase in ad revenue to $110.6 million—nice, but not enough to match the decline in print ads.

The Post Co.'s whole newspaper division did poorly in 2012, with an operating loss of $53.7 million that is partially blamed on increased pension costs. In more bad news, the papers' long-time cash cow is ailing—revenue at the paper's education division fell 9 percent in 2012. The Kaplan Test Preparation program scored a $111.6 million goodwill writedown.

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Comments

  1. #1

    I guess the jury is in on Katherine Weymouth. Ths picture at WaPO is down right rosy when compared to the other family venture LivingSocial. CEO and Graham aparatchik Tim O'Shaughnessy is spouting all kinds of delusions in the Wall Street Journal.

    The comparison to The Times is glaring. 10 years ago they were both facing uphill challenges. The Times chose not to sell it soul to the devil.

    "From shirt sleeves to shirt sleeves in three generations"
    Donnie Graham

    Note to Donnie: Call Bill Ford, he may have some good pointers as to have the family business NOT go down the tubes.

  2. #2

    What does the great defender of pensions do when pensions begin to bring down it's own house? Does it cave and apologize to it's readership for misleading them for 40 years?

    Nah, probably bluster and bravado until it disappears into the ether.

  3. #3

    Guess The Post's continued swing to the left isn't doing it any favors. Maybe they need to practice what they preach - tell all the high-priced talent it's time to face reality and have everyone accept the fact that compensation must come down across the board. The fat and happy times are over.

  4. #4

    The real losers are the advertisers who still use the post. They are flushing their money down the drain. The Post readership is a shrinking and not mainstream. All media that slant left are declining....nbc, ny times, post ect......happy to see you sink!!! :)

  5. #5

    I really cringe when I see a Ford Truck advertisement on MSNBC...hello!!! This audience does not drive trucks!!!!
    The media buyers are using corporate money to fund the liberal propaganda.

  6. #6

    I really cringe when I see a Ford Truck advertisement on MSNBC...hello!!! This audience does not drive trucks!!!!
    The media buyers are using corporate money to fund the liberal propaganda.

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