SoMo Rebranding “Stupid,” Says Adams Morgan BID Director
The Adams Morgan Main Street-backed rebranding of southern Adams Morgan as "SoMo" is entering its second month, and at least two people aren't fans: Adams Morgan BID Executive Director Kristen Barden and George Washington University real estate professor Christopher P. Leinberger. While they clashed on Adams Morgan's potential earlier this week, they agree on at least one thing: SoMo is a bad idea.
"I think it's stupid, to be honest," says Barden. "I would never have done that."
According to Leinberger, Adams Morgan is too small to start subdividing into micro-neighborhoods like SoMo. "Cutting it in half, you just don't have the critical mass," he says.
Adams Morgan Main Street didn't respond to a request for comment.
Photo by Elvert Barnes used under a Creative Commons license.