City Desk

Post Gets a New Enterprise Editor With a Big Mandate

Watch out, investigative Posties: There's a new sheriff in town. Post Outlook editor Carlos Lozada is becoming the paper's first enterprise editor, with a mandate to whip the paper's sometimes shambling stories into shape.

"We’re asking Carlos to collaborate with section editors and enterprise teams across the room, to make sure our big projects achieve all they should," writes Executive Editor Marcus Brauchli in an internal memo sent out this afternoon.

Judging by Brauchli's memo, Lozada is here to edit longform narratives and chew bubblegum, and he's all out of bubblegum. Take a look at his big mandate:

  • "Carlos will serve as a gatekeeper."
  • "He'll roam widely."
  • "We want him to set a high bar."

Helping Lozada corral Post reporters will be digital editor for special projects Ariana Cha, who's been made Lozada's deputy. Also in Brauchli's memo: Barbara Vobejda, a deputy national editor Brauchli praises for "renowned cool," is now the front-page editor.

Memo from Brauchli after the jump.

Colleagues, we’re delighted to announce a trio of appointments that will sharpen our focus on high-impact journalism.

Carlos Lozada, whose broad intellect and acute understanding of our era has defined Outlook since 2009, will become Enterprise Editor. In that new role, he will be charged with shaping and elevating our journalism across the newsroom. Ariana Cha, an accomplished former foreign correspondent who now handles the digital side of our business and economy operation, will become Digital Editor for Special Projects, working as Carlos’ deputy. And Barbara Vobejda, a deputy national editor of immense talent and renowned cool, will become our new A1 Editor, filling a post that has been vacant since the departure of Steve Reiss last year.

These jobs are vital to our journalistic mission. We’re asking Carlos to collaborate with section editors and enterprise teams across the room, to make sure our big projects achieve all they should. He will bring people together to conceptualize and launch new enterprise work, and he will be a critical second read on major stories. Above all, Carlos will serve as a gatekeeper: he should be involved on the takeoff on any significant enterprise and he’ll be a crucial voice in deciding what lands when and where. We want him to set a high bar. He’ll roam widely, dipping into all subjects and areas. In some cases he’ll edit enterprise stories himself; in most cases he will join forces with editors on our various staffs. Carlos will also be involved in the daily news discussions as time permits, seizing opportunities to create short-term enterprise that key off the flow of news. He’ll join our senior management team and report to Liz Spayd.

Carlos has had a terrific run at Outlook. During his tenure, Outlook has published a wide range of provocative and important pieces on subjects as varied as Obama's solitude, Brett Favre's text messages and the war in Afghanistan; took on responsibility for nonfiction book reviews and coverage; and created popular short features such as Five Myths, Worst Week in Washington and Spring Cleaning. He even brokered the first Woodward and Bernstein joint byline in 36 years. A graduate of Notre Dame and Princeton, Carlos has also served as The Post’s national security editor and economics editor. Before joining us in 2005, he was a Knight-Bagehot fellow at Columbia University, and managing editor of Foreign Policy magazine, which he helped lead to the 2003 National Magazine Award. He will start his new role at the end of October.

Ariana will be charged with developing digital dimensions to our biggest journalism and initiating or guiding ambitious digital-only journalism projects across the room. The range of our talents is wide—from video and photography to interactive graphics and coding—and Ariana will work with every department to ensure we’re building out smart, original and engaging digital projects. We want Ariana to help us pioneer new forms of journalism. Some of her work will connect with what Carlos is doing, some will be uniquely digital. As with Carlos, we’re asking her to work the whole room, to collaborate with section editors everywhere to produce interesting, original work. She’ll also help to manage the newsroom’s content partnerships.

A graduate of Columbia University with a degree in computer science, Ariana joined The Post in 1999 and has distinguished herself in a variety of roles. She’s proved her skills as a digital journalist in our national economic staff since she took on an editing role there in 2010 doing everything from breaking news to helping to launch Ezra Klein’s Wonkblog to managing our strategic relationship with Bloomberg News. She has been a business reporter, including a stint in California covering Silicon Valley, and a foreign correspondent in China and in Baghdad. In every job she’s had, she’s shown an extraordinary ability to spot, report, craft and deliver great journalism. She will report to Carlos.

Barbara will handle stories headed to the front page of our print edition. She’ll work closely with Scott Vance to focus on stories likely to end up on A1, then communicate what she’s looking for and what we need to ensure that our front page every day not only is bracing, relevant and engaging, but takes account of what readers may know from other sources during the day. She will be available to work with editors and reporters early in the process, helping to guide stories aimed for the front page.

Barbara is one of the most versatile editors in the newsroom, a clear thinker during crises and adept at organizing coverage and seeing around corners. In more than 25 years at The Post, Barbara has been a reporter and editor on the Local, National and Investigative staffs. As a Local/Investigative editor, she oversaw major projects on the D.C. schools, corruption in the administration of Prince George's County executive Jack Johnson, and a series on D.C. landlords, which won the Goldsmith Prize for Investigative Reporting. As a deputy national editor, she has run our coverage of campaign finance, as well as the Supreme Court and the Justice Department. She joined the political team this year to help manage our coverage of the 2012 presidential election, focusing on accountability, voting and money stories. She has a bachelor's degree from the University of Colorado and a master's from Georgetown University, and spent a year on Capitol Hill in an American Political Science Association fellowship for journalists. She previously worked at the Honolulu Advertiser and the Newburyport, Mass., Daily News. She’ll work for Scott Vance.

Please join us in congratulating Carlos, Ariana and Barbara on their new roles.

Marcus Liz John Shirley

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  • Joe

    Oh, yeah, the deterioration of the Outlook section is something that I would want on my resume!

  • Jack Wells

    They would have been better off hiring a couple of experienced copy editors to reduce the number of humiliating, and frankly, inexcusable mistakes that have been cropping up over the last few years. Typos, wordos, malapropisms, grammatical mistakes, cut and paste errors, not to mention factual mistakes.

  • Jane

    "During his tenure, Outlook has published a wide range of provocative and important pieces on subjects as varied as...Brett Favre's text messages..."

  • The Java Master

    How about a decent business reporter? The Post has never had one, instead mostly cheerleaders for the local capitalists that always want to see their names in print...