City Desk

GW Unveils Cyborg George Washington Logo

Who told George Washington about Photobooth filters? At right is George Washington University's new logo, unveiled yesterday at an event that featured food trucks and a screening of The Avengers (and took place two days after the logo leaked online). Despite all that, The GW Hatchet reports that students aren't thrilled:

At about 8 p.m., three versions of the new logo splashed across the top of a pixelated screen, revealing it publicly for the first time.

The audience paused, holding back reaction. Students’ hesitation seemed to indicate a question rippling through the room: “Is that it?”

The university says they ditched the old logo, a painting of Washington, because it didn't work online. Also unveiled: a new sans-serif font for the university and a monogram that looks like it was made with only the finest WordArt. The university won't say how much the redesign cost, but the Hatchet reports that a previous university redesign by the same firm cost nearly $500,000.

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  • Margarita

    Design by GWU Alumni L. Ron Hubbard

  • http://widness.blogspot.com/ Widness

    Will, thanks for posting this! Love it ...

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