City Desk

National Journal and Uber Form Convention Cross-Promotion Juggernaut

It's been a good week for luxury sedan service and D.C. Taxi Cab Commission bête noire Uber. The company's officially legal in Massachusetts, and now, it's signed a deal with Washington's premiere purveyor of news and slideshows, National Journal. In the deal, Uber will offer reduced rates to National Journal events at the Democratic and Republican conventions in Charlotte, N.C., and Tampla, Fla.

The brand synergy has been worked within an inch of its life here. New Uber users who sign up with a National Journal promo code will save $20, and rides to National Journal's headquarters are 20 percent off. Uber's cars in Tampa and Charlotte will be stocked with copies of National Journal, and the Uber app has been linked with National Journal's.

As a press release about the deal says, "request an Uber, open up a National Journal and take a break while you're getting from the convention floor to National Journal headquarters!" National Journal spokeswoman Taylor West says that neither side paid for the partnership.

The convention deal is especially good for Uber, which has been known to thrive in morally ambiguous situations.

Photo courtesy National Journal

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