City Desk

Advertising, Circulation Declines at the Post

The Washington Post Company's profits are up 13.6 percent this quarter, according to a new SEC filing, but it's not because people are clamoring to buy papers. Increased political ad buys on the company's TV station buoyed the company's profits, but the second quarter was nearly all bad news for the Washington Post part of the Washington Post:

  • Publishing revenue declined 7 percent.
  • Print advertising declined 15 percent.
  • Daily circulation fell 9.3 percent.
  • Sunday circulation fell 6.1 percent.

The paper also lost a whopping $15.9 million in the second quarter, compared to just $2.9 million in the second quarter of 2011. This would be fine if the company's Kaplan education division could keep supporting the newspaper, but its own revenue is down by 9 percent.

It's not all bad news, though. Digital advertising revenues at the Post's website and other properties like Slate increased by 8 percent. Plus, the whole circulation decline thing means they're spending 10 percent less on newsprint.

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  • name

    Oh, but they're still have enough money to publish articles that are based on 30 year old discredited logic about the state of race relations in America and the District.

    Chumps. Serves them well.

  • Will Sommer

    What article do you mean?

  • Typical DC BS

    Well, considering the fact that their editorials don't reflect the community they serve very well has a LOT to do with the decline, as well as the fact that more people are getting their news on-line or via TV these days.

  • Rob

    They used to have real journalists and content. The Sunday paper was so thick that you couldn't read everything at one sitting. Now the paper lacks content and quality and you can go through the entire Sunday paper in 15 minutes.

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