Washingtonian Readers Are Rich, But Not That Rich
Washingtonian owner Cathy Merrill Williams threw her voice into the Internet's current work-life balance debate recently with an interview with the Daily Download. In the video, she says that Washingtonian's average reader makes a whopping $1.8 million a year, a claim picked up by FishbowlDC.
That struck me as remarkably high, even in a metro area with some of the country's richest counties. Besides, the existence of a group of people making $1.8 million a year—on average!—who still have time to read Harry Jaffe seemed unlikely. Demographics like that would, however, help to explain the ironically named Cheap Eats issue.
Except, as it turns out, Merrill Williams wasn't quite right. Washingtonian's media kit, which uses a readership survey from prerecession 2007, lists its reader's annual income as a comparatively paltry $224,300, and their average net assets at a little more than $1.7 million. Washingtonian Editor Garrett Graff confirms that Williams mixed up the two figures.