Anti-Cab Feelings Make Taxi-Hating Site Viral
It's only Wednesday, and the Uber leglislation fracas has already roughed up the public image of Washington cab drivers. Now the week's about to get a little worse for the District's taxis: Witness the increasing popularity on Twitter and Facebook of D.C. Cabs Suck.
The site is a take on the frustrations of hailing a cab in Washington. It initially comes off like another arm of Uber's crafty marketing effort, but is actually the unconnected but fortuitously timed creation of Joshua Belhumuer and his co-workers at creative agency Brink.
A few weeks ago, Belhumuer took a cab to meet a client. When he asked for a receipt, the driver only gave him a blank piece of paper.
"If I can't use my AmEx card and I can't get a good receipt, it makes it really hard for our bookkeeping to get reimbursed for that," Belhumuer says.
Belhumuer and his co-workers set to work making the site in their free time. At the suggestion of users on Reddit's Washington section, Belhumuer contacted lawyer Daniel Hornal, who is on a one-man quest to reform the city's cabs through lawsuits, to write a guide to passengers' rights for the site.
Belhumuer hopes that chatter about the site and the hashtag it spawned on Twitter (#dccabssuck) will make people talk more about how to improve the industry. Fortunately for Belhumuer and his ilks, the two proposals he says he would implement at the D.C. Taxicab Commission—a uniform color scheme and adding credit-card readers to cabs—passed a Council vote yesterday.