City Desk

When Good Headlines Go Bad

We love the dark arts of search engine optimization as much as the next struggling news organization, but sacrificing clarity for the all-mighty SEO monster may be a bit much. WJLA had this terribly awkward headline for a story about a young girl who lived in Maryland before being found dead in Indiana: "Aliahna Lemmon, killed, lived in Hagerstown."

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Comments

  1. #1

    They still have Alison Starling so they does what they want.

  2. #2

    I agree. There's definitely a fine line, but erring on the side of human dialogue will always serve best.

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