City Desk

Washington Wizards Logo, Remixed

When Ted Leonsis took over the Washington Wizards last year, he promised fans he’d change the team’s teal-and-gold color scheme back to the red, white, and blue of the Bullets era. Early this month, a glimpse of a red, white, and blue version of the current Wizards logo hit Twitter, and was promptly panned by fans and sports writers alike. Team officials said a new look was coming soon. So we commissioned some designers to come up with their own versions of a new Wizards logo, using the classic color combination.

* * *

Ian Bakar, graphic designer

The idea behind this concept is to represent the Wizards as an up-and-coming contender and competitor in the NBA, and to represent the city of Washington—all in the same logo.

The wizard himself is fleeting and agile, leaping toward a basket. Behind him are the Capitol and the Washington Monument. The wand in the wizard’s right hand bears a “W.” Everything in the logo is moving forward, implying a leap into the future of Wizards’ basketball. The red, white, and blue are true to the original Washington Bullets color scheme, prior to the Wizards overhaul. Silver is added as an accent color. This brand is a refreshed look, a tie of old and new, combining elements from previous identities held by the team.

* * *

Brooke Hatfield, Washington City Paper

Wizards are powerful creatures who use magic to achieve their ends. The most magical thing about the District is the city’s ability to take all my money through the deeply sinister practice of ticketing my car regularly. My inspirations were rage, despair, jewel tones, and patriotism.

* * *

Maggie Famiglietti, graphic designer

I ditched the old wizard symbolism for a much more minimal retro look.

* * *

Zachary Vabolis, graphic designer
In my opinion, simpler is better. I took the existing symbols in the original logo—moon, stars, basketball, etc.—and made them into a single cohesive mark that would feel right at home on a variety of applications. The three stars pay tribute to the D.C. flag, while the red, white, and blue color palette is an obvious reference to our national colors.

* * *

Jandos Rothstein, Washington City Paper

The word “Wizard” evokes an image of a bunch of nerdy suburban teens playing Dungeons & Dragons—unfortunately the Wizards’ play often evokes the same image. Clearly they need a name that’s more urban—shorter, percussive and monosyllabic. While changing the name again would be wishy washy, condensing it is all good. And, losing the first syllable rather than the last neatly avoids a future of Post headlines that riff on the phrase “Everybody Beats The Wiz.”

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Comments

  1. #1

    Giving a beard to a dude with a witch hat, a basketball & and magic wizard wand does NOT make him cool.

  2. #2

    ZARDS !!!

  3. #3

    BACK TO THE DRAWING BOARD!

    IF I HAD TO CHOOSE MAGGIE IS THE ONLY ONE WHO CAME CLOSE. THE BLUE IS A BIT POWDERY THOUGH.

  4. #4

    noodlez -- let's see you make one!

  5. #5

    Ian's logo is Jandos dressed up as a Wizard, fleeting and agile, leaping toward a basket, right?

  6. #6

    Nice job! How fantastic to see so many familiar names in one place!

  7. #7

    Looks like the Grand Wizard's doing fondue with a cantaloupe.

    What's with the beard?

  8. #8

    Maggie, then Zach

  9. #9

    Parking ticket - hilarious!

  10. #10

    @MAD MIKE-CHAMP IM FOR GOING BACK TO 77-78 VERSION OF LOGO AND TEAM NAME. BESIDES MY SKETCHING SKILLS ARE SUB-PAR.

    ENOUGH OF THIS "WIZARDS" SHIT.
    BULLETS DONT KILL PEOPLE. PEOPLE KILL PEOPLE.

    THE ONLY THING BULLETS DO IS CAUSE FEVER AND I'M TRYING TO CATCH IT. AS SOON AS WE GET RID OF BALTCHE AND FLIP THEN AND ONLY THEN WILL WE HAVE AN EPIDEMIC!

    WASHINGTON BULLET FAN FOREVA!

  11. #11

    I hear you there, noodlez -- one of these days the fat lady will sing again...

  12. #12
  13. #13

    Brooke: If they ticket your car regularly, does that mean you park illegally regularly? Why not park legally?

  14. #14

    If you're going to go classic, you should go all the way:

    http://bromegatees.spreadshirt.com/wizards-men-A7125083/customize/color/5

  15. #15

    leave it to the sanctimonious alpert to bring in is perpetual whining into what is a fun blog post. spare me.

  16. #16

    I'm not the one who brought in a private complaint about having laws enforced into what should be a fun contest about making logos for the Wizards.

  17. #17

    i'm waiting for the blog post that somehow turns her design into a coded message about murdering cyclists. use your fortune to torture some other city.

  18. #18

    David - I have it from a senior Brooke Hatfield administration official that she may have been exaggerating the number of tickets she's gotten since moving to the District last year for comedic effect here. Which, if you look at her hilarious closing line, may not be that surprising: "My inspirations were rage, despair, jewel tones, and patriotism."

  19. #19

    @Bromega-THAT DESIGN IS NOT CLASSIC! IT'S SOME SHIT. PERIOD.

    @David Alpert- ISNT THERE A METER BROKEN SOMEWHERE IN THE WDC METRO AREA YOU NEED TO REPORT ON!

  20. #20

    Just call the team the freaking Bullets again for god sake and go back to the classic look. This is all pure shit and so is the stupid wizards name!

  21. #21

    Don't like the name Wizards because it's satanic and IMHO think is worse than Bullets.

  22. #22

    Hey, put the "Jandos -wizard" riding a bullet--best of both worlds!

  23. #23

    None of the above.

    If these were the only options I'd rather stick with the current logo with a different color scheme. Seems to me the team would do best to emphasize the city (DC) more than the mascot. Ditch the alliteration as too 'cite' and boast the District instead. Ultimately you want the various transplants and emigrants to identify with the local hometown instead of holding fast to their state of origin, same way New Yorkers assimilate and shed their history in favor of a pose of belonging and a 'NY' logo. Emphasizing the district as an exclusive club to belong to (even when your big ticket audience is suburban commuters) paradoxically makes it a more desirable club to join. We don't have to beg for acceptance, we're 'the most powerful city in the world' -- for at least the next decade or so, maybe...

    Few cities are instantly recognizable by their initials. DC is one. Make it work for you. I like the name 'wizards' just fine, I think of the Wizards of Westwood, and Walt Williams, emphasizign skill with the ball as a metaphor, not a literal image, but there's no need to overemphasize it. The Green Bay Packers have one of the more recognized and popular logos in any sport, but it's not like they trot out some burly cartoon longshoreman or whatever to gesticulate at the crowd or whatnot. They have history instead.

    Notice too that the Nats' curly W has been seen on the lid of many non-DC celebs. The more iconographic the image (the less detail) the wider the appeal.

    Agreed with the above: back to the drawing board.

  24. #24

    Alliteration: too 'cute', that is.

  25. #25

    Can I vote Noodlez my favorite commenter?

  26. #26

    scrap "washington" and go DC. how bout the DC crime rates, or DC doormats. DC obombers?

  27. #27

    Retro is so overdone - how about moving things forward in stead of back?

  28. #28

    I'm not one way or the other about the name Wizards, but is the current kit teal? I'm not seeing the green component; always thought it was a slightly bright blue.

  29. #29

    i voted for zards.....but i think Wiz would be better; same design.

  30. #30

    maggie's logo is terrible. reminds me of the 76ers logo. ian baker's logo is perfect, and is the way to go. the other 2 logos are so boring.

  31. #31

    Branding is terrible scrap the wizards name -- owner is clueless

  32. #32

    'Zards? Sounds like a Power Ranger vehicle. I like Ian's design. Pretty cool.

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