Washington Post May Launch New Biz Publication
The Washington Post is plotting a possible move into deeper reporting on the local biz scene, according to a newsroom source and a prototype that some Post subscribers have received. According to the source, the new publication—which would be named "Capital Business"—would come out on a weekly basis—sorta like the Washington Business Journal—and would focus on local biz developments—sorta like the Washington Business Journal. A subscription would cost $1.99 per week.
Here's the intro text of the poll that went out recently to some of the paper's subscribers:
Thank you again for agreeing to take this survey. As you can see, there is a prototype of a potential new, once a week, business publication from The Washington Post newspaper in the package you received. A subscription to this publication would be $1.99 a week.
Most of the questions will concern your opinion of this publication, however, we would like to begin with a few questions about what business topics you are interested in. The survey should take no more than 15 minutes to complete.
Your opinions matter to us. Thank you!
A Post source indicates that the paper might hire some young reporters to do the low-to-the-ground reporting necessary to make a local biz pub worthwhile—sorta like the Washington Business Journal.
City Desk has made calls all over the place about this potential new product and will be filing more stuff throughout the day.