Ever get one of those letters from “Who’s Who” telling you that you are so fabulous they want to include you in the next directory of fabulous Who’s Who types? It’s the same exact thing. It is a mass mailing to generate revenues – they use the ego stroke to hook the unsuspecting.

So, in gushing excitement you fill out the form to accept your “honor” and then find out they want to sell you the Who’s Who book for $$$ since obviously you would want to brag about this to everyone you know. In fact they suggest you should probably buy multiple copies to give to all your acquaintances. You eventually come to find out that it’s not the real Who’s Who – it is a giant scam. Similarly Newt sends this mass mailing, then when people get suckered into believing they won a great prize, he says it is mandatory to make a large “donation” to become a member and therefore be able to accept the award.

Hilarious that Newt got caught on two racier businesses but very sad that people’s egos drown out all common sense thinking. Be very suspicious anytime anyone offers you an entrepreneur award (or a large unclaimed lottery prize from Nigeria, for that matter) – ask yourself “what’s in it for them” – the answer is usually $$$$$$.