City Desk

Lawyers Use Web Site, Google Ads to Find Metro Crash Victims

Hurt in Monday's Metro crash and looking for legal representation? The folks behind dcmetrocrash.com would be happy to help you out.

The site actually includes a bunch of pretty good information about the crash—information that might be taken as somewhat incriminating, anyway. That the train operator 'had been on the job for four months'; that the National Transportation Safety Board 'warned twice that trains like the ones involved in Monday's wreck may be dangerous to passengers'; and that 'D.C.'s mayor said the blame for the crash should fall "squarely" on local officials.'

LL called the number on the site. He didn't reach a lawyer, but rather Jared Reagan, proprietor of an outfit called Lawyer Marketing Solution.

He says he's working with a group of 38 lawyers from across the Eastern Seaboard—from D.C., Virginia, New Jersey, Pennsylvania, and Connecticut, to name a few. He declined to share their identities: "I don't know how to pronounce the last names," he said.

He may not know pronunciation, but Reagan, who lives in California, does know a thing or two about rustling up victims of a mass casualty incident: He says he last worked on the L.A. Metrolink crash that killed 25 last September. There's money is creating these Web sites, and selling them through Google ads: "The cost per click for train accident lawyers is really high," Reagan says—but don't accuse him of cashing in here: "This is a huge case. We really do want to help these victims."

Web sites like these have become a main way for trial lawyers to find clients in the aftermath of such an event. Ethical rules bar lawyers from actual "ambulance chasing" or directly contacting victims, so they are forced to find ways to get the victims to contact them.

Google ads have become a mainstay of that strategy, and it's a lucrative one: Says Reagan, "This is the only marketing I do—it's the highest cost per click online. What else can you do, a young guy like me? I don't want to do porn [sites]."

Reagan says that he recently stopped advertising dcmetrocrash.com; he's moved to metrotrainaccident.com, which he thought would have better search engine visibility.

The old one, it turns out, had pretty decent visibility: One tweeter, unsuckdcmetro, reports that the Google ads are running on the WMATA Web site.

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Comments

  1. #1

    OMG, what in the name of capitalism and litigation would generate such monstrocity? This cheaply made website (literally, you could make it, including content in like 10 minutes with MS Word) shows us why personal injury lawyers get such a bad name. I'm sure it will attract people from the last train car to as far as those on the ORANGE line who may suffer from PTSD in hearing of the accident.

    The fact that the ad is playing on Metro's site is not surprising. They need money too.

  2. #2

    Q, you're absolutely right that this site is a prime example of "why personal injury lawyers get such a bad name". But know this: The best, experienced, and most highly respected personal injury lawyers (including yours truly) refuse to participate in these marketing ploys. In fact, we actively lobby against them. Please don't stereotype us as a whole based on the distasteful greediness of a few. Same goes for you, DeBonis.

  3. #3

    Say what you will about attorneys, personal injury, or Internet marketers, but this is a very common practice and one that has validity. People were injured in DC and most likely will deserve compensation of some kind. Who cares how they find it?

  4. #4

    Hey Truth Hurts: My old man's a PI lawyer, so you will find no stereotyping here.

  5. #5

    Strangely (or, sadly, not) the NTSB has removed their memo to WMATA from their website. It's been reposted here: http://bit.ly/ntsbwmata

    I'd love to learn the story behind NTSB yanking down the memo, which is a public document.

  6. #6

    We're also a blog. Pics of google ads posted.

  7. #7

    Hi I tried to subscribe to your RSS feed, however it's not synchronizing with FeedDemon, you aware of any problems?

  8. #8

    Cool blog post, many thanks, The Car Lover

  9. #9

    I was hoping I could ask you a rhetorical question about yourself, would that be ok? Nice post by the way, its always good to share.

  10. #10

    Nat?rlich, was f?r ein gro?artiger Ort und informative Beitr?ge, I

  11. #11

    Helped me out a bunch, great post!

  12. #12

    Nice post, I thank you for the info!

  13. #13

    Came across your post as I was looking for press release related info. Very nice post. Hope to learn more from you.

  14. #14

    This is a very good article. It seems like you did you research and it is very informative.

  15. #15

    Does anyone know where i can find more info on this.

  16. #16

    Nice post! GA is also my biggest earning. However, it not a much.:)

  17. #17

    It does seem that everybody is into this kind of stuff lately. Don

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