City Desk

With Watchmen Trial Settled, Let the Viral Marketing Begin

As if Zack Snyder's adaptation of the allegedly unfilmable graphic novel Watchmen needs crazy publicity stunts to get legions of fans into theaters on March 6:

Now that the lawsuit between Fox and Warner Bros. over distribution rights has been settled, a meta-marketing site TheNewFrontiersman.net that's dedicated to, well, watching the Watchmen was launched this week, offering daily fake-news tidbits to increase fanboy drool.

Today's update: A copy of "Nixon's executive order authorizing Dr. Manhattan to intervene in the Vietnam War." And yesterday, a flickering, scratched-up 1970 news segment recalling the creation of this particular "superman."

The reporter mentions Dr. Manhattan's "astonishing intellect"; I'm equally impressed by the astonishing package on display at 1:43:

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