Comments on: Did Pepsi Steal Obama’s Message?

By: Jen

Jen — Tue, 09 Feb 2010 01:04:03 +0000

I think it's pretty smart marketing. Pepsi is the all-American drink, after all.

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By: ross morrison

ross morrison — Wed, 21 Jan 2009 16:13:43 +0000

On one hand, yeah, this is a lame attempt by Pepsi to capitalize on the popularity of Obama. But, don't forget Obama's was the first campaign to ever allow anybody license to use his image. That includes the guy on the corner legally selling Obama buttons he made himself, as well as giant monstrosities like Pepsi. Also keep in mind that Obama may be the market leader when it comes to politicians, but he definitely has his detractors. By siding with Obama, Pepsi is taking a chance on losing customers who don't see eye to eye with the new president. Since there's an element of risk, and the license is clearly there for the taking, it doesn't bother me so much that Pepsi's doing this, although it is a bit annoying.