City Desk

WaPo to Syndicate Book World?

Today's new strategy memo from Washington Post Publisher Katharine Weymouth filled its quota of bland and unspecific principles. And on the specifics front, it left quite a deficit.

Yet if you poke around the Post newsroom a bit, you can find an initiative or two that has some beef and some direction. Take the Book World project. A component of the Sunday Post package, Book World, like book sections everywhere, isn't exactly lighting up the revenue sheets, thanks to the longrunning bad fortunes of the book industry.

So the Post is trying to sell its book fare to newspapers across the country that've either bagged or drastically reduced their own coverage.

Here's Book World Editor Marie Arana on the matter:

"We're looking at the possibility of launching a Book World Digest, which will be a single
broadsheet page, which we'll place in papers around the country. The papers
seem to be very eager to get it, given the paucity of book editorial staff
to fill the readers' interest. It will probably be done on a special
syndication basis."

More to come.

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