By: sara.h

sara.h — Wed, 19 Nov 2008 15:45:53 +0000

that is so true. I went to Whole Foods on Saturday to buy a few ingredients and ended up spending $100. Expensive, but so good.

By: Reid

Reid — Wed, 19 Nov 2008 15:17:37 +0000

I've been thinking about getting a milkman, myself.

By: Erik Wemple

Erik Wemple — Wed, 19 Nov 2008 15:11:18 +0000

Yes, it does. Sounds crazy, right? And from a cold, distant, rational accounting perspective, that sounds like madness. But it's not. The delivery fee is like five or ten bucks. So we pay that instead of spending two hours of our time, driving, and so on. Well worth it no matter how you look at it. Furthermore, that delivery fee looks TINY compared to the hundreds of dollars of whimsy purchases that stack up every time you actually VISIT a grocery as opposed to buying online. When you buy online, you stick to your list. You're not distracted by some handsome display for the latest cheapo Pinot Noir at Whole Foods or some great cheese display or some new fab pork concoction or some ugly fruit trend. You end up buying only what you need, not what you decide you want. Hell, the entire Whole Foods biz model is based on this very dynamic: The staple items at the store--canned tomatoes, pasta, cereals--are actually reasonably priced. But the specialty foods right alongside them are priced only for the Wesley Heights crowd. That's what gets you when you go to Whole Foods--it's the adjacencies! The adjacencies, I tell you! I really do not need those gourmet figs!

By: Chris

Chris — Wed, 19 Nov 2008 15:01:37 +0000

Wait a minute - your finance-management strategy includes paying a delivery fee for your freakin' groceries?!?

Comments on: Eric Holder and Colder in Our Morning Roundup

By: sara.h

By: Reid

By: Erik Wemple

By: Chris