City Desk

Dan Snyder, the NFL’s Last Analog Man, Now Heads the League’s Digital Revolution

In his Washington Post column about the NFL meetings, reporter Mark Maske tells us that Dan Snyder has been appointed co-chairman of the owners' Digital Media Committee, alongside Seattle Seahawk boss Paul Allen.

Allen's a natural choice: He co-founded Microsoft, for crissakes.

But Snyder's got at least one huge hole in his digital media resume.

Redskins fans have been complaining for years about FedExField's having the worst video screens and scoreboards in the league, and about the lack of replays and scores shown during games.

Yet instead of giving his customers what they want, Snyder has acted as if there's nothing he can do to satisfy their digital desires short of building a new stadium.

In his 2005 chat on extremeskins.com, for example, Snyder was asked why Redskins fans have to put up with lousy old school media while everybody else had already gone hi-def.

His response: "We've asked our architects to come up with something for the future because we recognized that what was installed when the stadium was built prior to my ownership was an analog system. By the way, because it is an analog system we have a hard time showing replays because we have to manually roll back the videotape, unlike today’s digital systems where you push two buttons and have a replay. Now I see these big beautiful digital systems, high-definition systems, in the newest stadiums and we surely want that for the future. We're looking hard at making something like that happen. It’s a shame that some of the local media, who know this to be the case, try to create a negative story out of replays when they know it’s because of the existing analog system."

Snyder's spokesman Karl Swanson has been repeating the same "It's not us! It's the stadium wiring!" line for years.

So the FedExField jumbotron — dubbed the "Lite Brite" by angry patrons — remains the NFL's turd standard.

Perhaps for the next committee meeting, Allen could could put together a seminar for Snyder on "How to Plug In a Digital Screen."

Blog Widget by LinkWithin
...