Update: SIX Flagging
Dan Snyder’s destitutional theme park chain, Six Flags, got a rare boost with the publication of an article in Slate that — get this! — didn’t come right out and say the company was doomed.
It’s about time somebody told that side of the story.
But, alas, in the newspapering business, there’s a fine line between “counter-intuitive” and “O Really?”
And darned if that boundary didn’t get as blurry as breakfast with Amy Winehouse when the Slate piece, in attempting to paint Snyder’s playgrounds as affordable for the common man, alleged: “A typical Six Flags visitor in 2007 spent $36 for the day, including parking, the price of a ticket, and meals.“
The “O Really” factor: The standard adult admission price for most Six Flags parks last year was a lot more than $36. For example, Six Flags America in Largo, our local outpost, had a base charge of $49.99 per person.
To be fair, Slate’s reported average expenditures could be accurate. There are all sorts of online discounts and coupons available to patrons wanting to save some bucks on the general admission.
But for all the entry discounts, this is a chain that bans park-goers from bringing in any sustenance or beverages, and where soft drinks cost $4, and where parking can set you back $15-$30.
And Six Flags also offers premium upgrades where visitors can cut in front of the hoi polloi and hop right on a ride like, say, the Superman Tower of Power — for $249 per person.
That’s just how Dan Snyder rolls. Making that average expenditure even more suspect, the Slate story also claimed that “per capita guest spending [at Six Flags] was up 13 percent” in the last two years.
So, again, these figures might be right. It’d be easier to tell if the piece said where that $36 average came from.
Perhaps: From the same folks who claim to have a season ticket waiting list with “more than 200,000” names on it?
Keep the dial right here for all the breaking news in Snyder’s Six Flags soap opera.


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June 25th, 2008 at 5:52 pm
In previous years, visitors could bring in coke cans, gas receipts, or other discount items for $15 off the admission price. Much more than the $10 off that Six Flags spammed in press releases last month - Six Flags America tickets are lot cheaper this year, though.
They might be including children with that $36 average, because everywhere you turn Snyder and Shapiro are looking to make a buck. You can’t leave items on a ride platform anymore (temporary lockers are a $1/all day lockers are $9). That Fast Pass is $10 per day, to skip long lines.
Last year, Forbes noted that only 2 teams had waiting lists above 10,000 - Washington and Philadelphia. Some how the Deadskins waiting list increased by 45,000 names from 2007. This is without big free agent signings, a rookie coach, etc.
All those empty seats in the stadium, and 155,000 plus people were waiting for tickets in 2007? Fishy marketing numbers, imho…