Yes, We Chicken
I’ve just rescued a Popeyes press release from my junk box titled: “POPEYESR (sic) WANTS TO KNOW: WASHINGTON, D.C. . ARE YOU BONAFIDE?”
In the press release for its new “Bonafide” marketing campaign, Popeyes gets strangely political, winking to Obama with its new slogan: “Change Your Chicken … get BONAFIDE.”
According to the press release, the company has issued a “call to action” for fans to submit 30-second videos showcasing their “bonafide” talents. Among them: “poetry, baton twirling, mentoring, wind surfing, whistling.” But liking fried chicken makes you more than just a “mad-truth speaker” and sometime windsurfer. It also makes you … young and progressive?
“Popeyes customers are young and progressive. They are passionate about what they do in life and they are passionate about our brand,” said Dick Lynch, chief marketing officer of Popeyes Chicken & Biscuits.
The lucky winner will receive free Popeyes food for a year.
Leave a Reply
Recent Posts
- Jeffrey Wright: Washington Native Dominates a Theater Near You (0
)
The District-born, St. Albans-educated Jeffrey Wright may have chosen to be more character actor tha… - Final Lottery Contract Vote Set for Dec. 16 (0)
High noon will come after all. Ward 2 Councilmember Jack Evans sent a letter today to Council Chairm… - D.C. Police vs. Mentally Ill Residents, Part 2 (2)
In the wake of the police shooting death of David Kerstetter, I was told by the D.C. police departm… - Postcards From Home: Film and Paper Archive (0)
Taxi and Pedestrian, 1994… - Vinny Cerrato Must Wish He Stayed Off the Air (0)
The beating that Vinny Cerrato took from listeners to his WTEM talk show this morning was so severe,…
- Jeffrey Wright: Washington Native Dominates a Theater Near You (0
