Salome, one of the few metal bands that performed at this year’s CMJ.

For D.C. bands, the takeaway from CMJ seems to have been this: It will not pluck you from obscurity, but it can’t hurt. Also: Don’t believe the hype.

“The myth that you can land the perfect agent or manager at a place like that—I don’t think it pays attention to the reality that you’ve been talking to that person for seven months already,” said Jesse Elliott, whose polymathic alt-country band These United States played a handful of shows during this year’s College Music Journal Music Marathon. The annual industry gathering featured over 1,000 artists, close to 100 venues, and around a dozen acts from the D.C. area.

Elliott’s got a point: Most of the young bands I heard chatter about during the festival—like Florida’s Surfer Blood, New York’s Freelance Whales, and London’s Golden Silvers and Mumford and Sons—had recording contracts, significant blog buzz, or both going in, not to mention full management teams in place. These are not bands whose success lives or dies according to an industry festival.

“Most of the bands at these festivals are already signed,” wrote Todd Hyman, who runs the District-based labels Carpark and Paw Tracks and hosted CMJ showcases for both, in an e-mail. “Though this year there seemed to be a preponderance of unsigned blog bands. Seems folks were complaining about that.”

Read More “At CMJ, No Fast Track to Fame, but Plenty of IRLing” »

Middle Distance Runner performs at the CMJ Music Marathon in 2008.

Every CMJ has its success story—the unknown act who, thanks to buzz and grit and talent and luck , tickles the right trigger of the wayfaring label rep or taste-maker who, for whatever reason, has decided to see it. But most of the thousand-plus little-known bands and artists who descend on New York City each fall for the College Music Journal Music Marathon don’t walk away with freshly inked contracts or top-tier management. Their game is more incremental: A write-up here, a handshake there. So whether they’re dampening expectations or they mean it, it’s probably unsurprising that most of the D.C. bands performing during this year’s CMJ say their primary goal is just to “have fun.”

“These things are kind of a madhouse, and there’s a lot of talk of ‘there’s gonna be a lot of industry people,’” says Matt Dowling, whose band Deleted Scenes has two CMJ gigs and a meeting with a marketing firm. ”I don’t mean to be a cynic, but we’ve been playing for long enough and pined over certain goals to realize that the bottom line is to have fun. If the industry happens to like it, then great.”

John Thornley, of U.S. Royalty, is equally cautious: “I don’t think we’re going to go there and get a record, and I mean, it may happen. The goal is just to go there and play a show and get a lot of people.” But he also sees less tangible benefits. “If you meet a band at a party, and you like their music and they like yours, it’s that much more easy to work with them.”

At least a dozen bands and artists from the District will play gigs during this year’s CMJ, which starts tomorrow night and runs through Saturday, and includes about 75 different venues across New York City (there are also panel discussions and a film festival). Some acts already have recording contracts, others don’t, and all of them—once you get past their shared enthusiasm for merriment—have different goals.

Read More “For District Artists, Mixed and Measured Expectations for CMJ” »