Posts Tagged ‘sweetgreen’

Avicii, Kid Cudi, and The Shins Will Headline Sweetlife Festival

If you can make a mean salad, you can make a rock festival: The Sweetgreen salad chain's annual Sweetlife Festival is back April 28 for the third year. Headlining the daylong concert at Merriweather Post Pavillion? Avicii, the 22-year-old Swedish house producer and DJ who's the same age, I'd wager, as the average Sweetlife attendee. [...]

This Week in WCP Arts: Sweetgreen’s Cultural Strategy, Thievery Corporation, Merchant of Venice

Sadie Dingfelder has this week's cover with her look at Sweetgreen, the local chain that's gone from selling $9 salads to booking The Strokes. Ally Schweitzer leads the arts section with an essay about another group packaging music and hospitality: Thievery Corporation, which has remade D.C. nightlife but still sounds homeless on its albums. Bob [...]

Live-Tweeting Sweetlife’s Salad Days

Today at Merriweather Post Pavillion, local chain Sweetgreen graduates from mere purveyors of salad to festival magnates. It's the second (and much larger) iteration of the company's Sweetlife Festival—starring acts like The Strokes, Cold War Kids, Ra Ra Riot, Theophilus London, Lupe Fiasco, Crystal Castles, and others. You can watch the whole thing streamed live [...]

Summer Festivals, Brought to You By…

Decades from now, highly selective business schools will devote whole semesters to the flawless understanding of cross-platform brand synergy that is this year’s Sweetlife Festival at Merriweather Post Pavilillion, put on by local eco-friendly salad chain Sweetgreen. Never mind that fans will have to guzzle gas driving to Columbia, Md., for the show: It’s a [...]

Public Service Annoucement: See Toro y Moi for Free This Afternoon

Hiss-soaked South Carolina space cadets Toro y Moi have a sold out show at Rock & Roll Hotel tonight, but you're in luck: They're playing a free show today at 1 p.m. at Sweetgreen in Dupont Circle. The occasion? It's the most recent installment of the local salad chain's Sweetlife Sessions series, and another extension of [...]

Hey, the Sweetlife Festival Got Big All of a Sudden

If food is the new rock, and eco-friendly food is the new punk rock, then this announcement makes perfect sense: The Strokes will headline this year's Sweetlife Festival on April 30. Because, really, the Strokes are closer to "rock" than "punk rock," and sweetgreen—the chain of eateries founded by three Georgetown grads—is closer to this [...]