Posts Tagged ‘Seriously Amazing’

Smithsonian Releases Images From Its “Seriously Amazing” Campaign

The Smithsonian has a youth problem. Today, the institution launched a national ad campaign it hopes will change that.
After conducting extensive research—a national survey of 1,200 adults, focus groups, interviews with people in target demographics, etc.—the Smithsonian discovered that most people they surveyed (89 percent) were aware of the institution, but people ages 18-24 were [...]