Posts Tagged ‘GalleyCat’

The Federal Trade Commission’s Incoherent Response to Dissent

As some of you may have noticed in this week's letters section, David Vladeck, director of the Bureau of Consumer Protection, took issue with my post about the FTC's new "guidelines" regarding independent bloggers who review products.
In grand government style, Vladeck's letter is an ode to bullshit obfuscation:

The Federal Trade Commission Goes After Bloggers, Spares Journos Who Do the Same Thing!

According to GalleyCat, the Federal Trade Commission will fine independent bloggers up to $11,000 if they fail to disclose that they've received a product for free. This means book reviewers who get books for free, music reviewers who get music for free, stroller reviewers who get strollers for free, have to say as much in [...]