Hey, the Sweetlife Festival Got Big All of a Sudden
If food is the new rock, and eco-friendly food is the new punk rock, then this announcement makes perfect sense: The Strokes will headline this year's Sweetlife Festival on April 30. Because, really, the Strokes are closer to "rock" than "punk rock," and sweetgreen—the chain of eateries founded by three Georgetown grads—is closer to this than to this. But hey, we're just bustin' stones here.* It's a big step up for the festival, which moves to Merriweather Post Pavilion this year after filling Dupont Circle last year. Continuing the food vs. rock theme: This year's partnership is with the Jamie Oliver Food Foundation; last year the partner was Rock the Vote. And just to make sure that this post totally tramples on the turf of Young & Hungry, here's a quote from the press release:
Unlike traditional music festivals, at the Sweetlife Festival fans will also have the opportunity to purchase not only traditional concessions and sweetgreen product, but they will also be able to visit an on-site farmers market, featuring produce and snacks from the region’s local growers.
Because there's nothing like chowin' down on some chard or radishes at a rock show. That stuff grows around here in April, right?
And oh yeah, the Strokes have a new album coming out. THEY WILL GET HUGE BONUS POINTS IF THEY COVER "SWEET LEAF" AT THE SWEETLIFE FESTIVAL, EVEN THOUGH "SWEET LEAF" IS A METAL SONG, AND METAL IS GENERALLY NOT BIODEGRADABLE:
* And stones are a totally renewable resource.