Newsweek‘s Working on a New Slogan; Does Anyone Care?
Sidney Harman isn't just the namesake of the home of the Shakespeare Theatre Company. The 92-year-old D.C.-area resident, stereo magnate, and husband to Congresswoman Jane Harman (D – CA) is also, as of three weeks ago, the owner of Newsweek. Harman bought the magazine from WaPo for $1 plus liabilities, which total approximately $71 million.
This week Harman told his staff in D.C. that he's cooked up a new motto for the publication. His lawyers are working on the rights to the phrase "connecting the dots."
Whaddaya think? It seems kind of uninspired and old-fashioned to me; then again, so does the magazine. There's something to be said for consistency.