Dan Snyder loves to register trademarks. His (for now) theme-park chain Six Flags filed a claim for the phrase “Pay Like a Kid—Play Like a Kid” with the U.S. Patent and Trademark Office in May 2007. Yet by the end of the year, Snyder had officially abandoned that mark and had registered the similar, yet not-so-similar “Play Like a Kid. Pay Like a Kid.” The latter trademark remains live and in Six Flags’ possession. No official explanation for the wording-switch was ever filed with the feds. Perhaps someone told Snyder he should provide better camouflage for his pathological tendency to put “pay” before “play.”