Best Exploitation of Women for Commercial Ends

El Comercio

Manassas-based Spanish-language newspaper El Comercio has plenty of competition in the greater Washington market. There’s the Washington Post Co.-backed El Tiempo Latino, the Catholic Archdiocese of Washington’s El Pregonero, the entrepreneurial Washington Hispanic, and others. So how does El Comercio set itself apart? By running large, revealing shots of hotties in bikinis right in the midst of its auto section.

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