Best Holdout Against Web Journalism
Go ahead and sneer, but this least sexy of media models has survived and even thrived, adding editions as the metropolitan dailies have withered. “We’re not as robust as we were, but we’re in the black,” says Davis Kennedy, the chain’s bespectacled, 73-year-old editor-in-chief. What’s the secret to their success? Ad strategy. The Current is a member of the Washington Suburban Newspaper Network, which Kennedy started while he was running the Gazette chain in Maryland. Buyers like Bloomingdales can target readers in Georgetown and Bethesda through just one salesperson. The Current’s other major advantage is its nine editorial staffers that know their way around the local Advisory Neighborhood Commissions like no one else.