Best Place to Attract Lemmings
3301 M St. NW, (202) 333-8448
If you pull out your camera at the corner of 33rd and M streets NW on a weekend afternoon to capture the long line of people waiting to get into Georgetown Cupcake, some of those in the frosting queue might casually turn their back on you to escape being photographed. Many, for sure, are simply embarrassed that they’re standing on the sidewalk, waiting to get a fucking cupcake. But these are famous cupcakes, you see, made famous by TLC’s D.C. Cupcake reality television show, now in its second season. If there’s a big line outside, the cupcakes have to be good, right? Peer pressure sets in: You find yourself waiting in line, submitting to the groupthink that a cupcake is an absolute necessity to continue the day. Your reward is the cupcake’s rush of sweetness. You consume it. You wander outside, where somebody steps in to take your place. The cupcake cycle continues, a fascinating opportunity to watch how reality television can suck you in.