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#NATITUDE Tweet, tweet, tweet for the home team

As marketing slogans go, it looked hokey and felt forced, plastered on the wall behind home plate when the Washington Nationals were on TV: #NATITUDE. (“Tweet, tweet, tweet for the home team,” like the song goes.) But over the course of the Nats’ surprising 2012 season, something changed; like a baseball hat getting broken in and sun-bleached through the summer, the slogan sloughed off its corporatespeak roots and started to feel comfortable. D.C. doesn’t have much practice with winning baseball teams—the Washington Senators were so bad they abandoned the city, not once but twice, for new markets where the fans might not recall their losing ways. So to root for a team that could be good for years, behind young stars like Bryce Harper, Stephen Strasburg, Jordan Zimmerman, and Gio Gonzalez, maybe a Twitter-era cheer is what we need to vanquish the ghosts of the city’s old baseball slogan: “First in war, first in peace, last in the American League.”

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