The Great DMV Hype D.C. rappers aren’t great yet, but at least they’re getting over the scene.

Illustration by Brooke Hatfield

There was plenty of homegrown hip-hop to get excited about this year—well, to a point.

X.O. started the year off strong with his One.One.Ten, perhaps the most cohesive-sounding full-length the area has ever produced. X.O.’s Diamond District partner, rapper/producer Oddisee, continued his string of boom-bap beat tapes and collaborations. Fat Trel might be D.C.’s most fascinating newcomer, releasing a pair of mixtapes—Youngest Runnin Da City and No Secrets—that show a rapid maturation from skilled but generic trap rapper to more nuanced and insightful MC. Phil Adé and Tabi Bonney held down for the skinny-jeans contingent while long-standing street favorites Garvey the Chosen One and the Oy Boyz continued to churn out solid if single-minded gangster rap. Kingpen Slim, Kokayi, RA the MC, Black Cobain, Whitefolkz, and yU all released notable recordings.

But 2010 won’t go down as a landmark year for D.C. hip-hop. No year has. The city’s national profile is nearly nonexistent; its local scene still feels small and insular. And while there’s no shortage of very good rappers in the DMV, the area lacks a truly great one.

We don’t have an artist whose personality can transcend head nods and connect on a human level—who can translate the language of the locals for a national audience, and who can produce not just songs but breakthrough hits. Simply rapping well isn’t enough.

What we do have is plenty of hometown hip-hop pride, sparked two years ago when Wale signed to Interscope. That moment opened the floodgates before anybody, Wale included, could fill a single glass of water. Artists began chasing deals and national press before most folks here even knew their names. The number of newcomers surged; it often seemed there were more artists than fans. A cursory glance at the hundreds of aspiring rappers on blogs like For the DMV Only and DC Mumbo Sauce is overwhelming. Meanwhile, local rappers lacked (and still lack) a sonic unifier, instead ricocheting between New York backpackisms and Dirty South D-boy posturing, seemingly at random.

But the idea that the D.C. area could become a marketable entity was misguided to begin with, nevermind that the area doesn’t sport a signature sound. The industry is no longer pushing the regional-rap model. There are no next hot cities, only hot records. When the majors were writing blank checks to entire metropolitan areas, it was never sustainable. Parochial scenes and sounds would take over mainstream hip-hop for a split second, then disappear. Just ask the Houston class of ’05 or the Bay Area class of ’06, whose principals have mostly dropped out of the limelight. But D.C. can’t even match those cities’ hip-hop infrastructure.

Beginning in the 1980s, D.C. rappers either fully acquiesced to the dominance of go-go music—by rapping in go-go bands or incorporating go-go into their beats—or bypassed it entirely, shedding their local identity and chasing national success. It wasn’t until the late 1990s that any self-contained microscenes began to take shape.

Some of D.C.’s current shortcomings are historical: the lack of a sound, a general failure to cross over. The more recent problem is oversaturation. If all that seems to fall on Wale’s shoulders, it’s because for all his commercial and creative blunders, he remains the city’s most visible rapper. With that comes a degree of unfair, if not wholly destructive, expectation. It’s easy to imagine that burden has fueled some of the poor decisions that have marred Wale’s career. 2010 was another hit-or-miss year for the MC, with More About Nothing, a pandering sequel to his Seinfeld-themed 2008 breakout The Mixtape About Nothing. It didn’t catch on with critics.

Wale did, however, try his best to put his city on, formally aligning with Trel and Cobain for their Board Administration collective. It was a nice gesture but did little to garner attention for either artist. He’d be wise to focus his efforts outside the Beltway—he’s currently experiencing his biggest chart success to date with a cameo on Atlanta rapper Waka Flocka Flame’s rising hit “No Hands.” The record owes absolutely nothing to D.C., and Wale has never sounded more comfortable.

Other locals seem to be following suit, slowly branching out of the city wherever possible. Oddisee left for New York, where he’ll have a better shot at placing beats on records by established artists. The once rigid divide between Beltway rap and the Baltimore scene is blurring. Whitefolkz recently linked with Baltimore’s Greenspan and Mullyman for the appropriately titled interstate hustler’s anthem, “Megabus.” ‘Folkz has also collaborated with underground Philadelphians like Philly Swain and Tone Trump. For his sophomore LP Robots & Dinosaurs, Kokayi side-stepped local indie distribution in favor of a deal with the Internet savvy New York-based underground imprint QN5.

These artists have figured out that the quest for unity was a distraction, and they’re building as individuals instead. Even if none of them is destined for stardom, at least they’re finally focusing on the small steps. These aren’t acts of abandonment, but survival.

VIDEO: Phil Ade - Always There

Our Readers Say

Peace my Brother and Colleague,

A well written piece but i have to say i beg to differ with your opinions and assessment of the scene.

Yes, the cats you mentioned are not at the top Level in the field, but there are a plethora here in the DMV who are.

Check my piece, published only a few short weeks ago:


Head-Roc’s Mouth: D.C. Hip-Hop Rock Star Recommendations
http://www.washingtoncitypaper.com/blogs/artsdesk/music/2010/11/22/head-rocs-mouth-d-c-hip-hop-rock-star-recommendations/

we should get up and go through the scene to vet out who is who and work to popularize the cats who are creating and rocking at the highest levels. that would serve the scene very well

bless

Head-Roc
DC Hip-Hop
Nice! Thanx For The L**E! Chuuuch!
On one level, you're right. The biggest impediment to success is all this DMV unity blah blah blah. Scream it. Shout it. But if you stay here, you'll be swallowed by it. Because outside the DMV, nobody cares about the DMV. Too many DMV "stars" have forgotten that and continue to break records here and nowhere else. For example, two weeks ago Tabi Bonney was on Shade 45 Sirius XM Radio live and I think maybe one call-in was for him to give him props. Nobody outside here knows Tabi. That's just the facts. And he's one of the guys who people around here hype up to no end and could have a chance if he moved away from the area into a bigger market.

On the other hand, let's be honest... if you are trying to pinpoint a methodology or formula for success (i.e., a more personable artist, more lyrically proficient artist, more appealing artist, etc.), none of that translates into success. It's still who you know. It's still largely luck, right-place right-time, despite what I hear from some of these guys that hard work will eventually get you there. That's just not true. They brag about their grind, but they are not making it. You can have the most aggressive work ethic and make great music and if you're still breaking records in the DMV, that's where the music will stay. Wale is a different story, and probably a lot of that was being in the right place at the right time. We all know the sequence of events with Wale. But Wale is not turning heads like most people thought he would, sad to say...and too many DMV rappers have flows that echo Wale's delivery. Not a good look.

Best advice from knowing and hanging with these guys. They need to get the heck out of the DMV. Relocate to Cali or NYC. And then if and when they break a bigger market...only then come back and rep the DMV. Maybe if you can sell records in other markets, people will start turning to look for something to our area. But drawing attention where they are now FROM where they are now is like a tree that falls in the forest. If no one is around to hear it, does it matter if it falls or not?
Being devoted to this area, as a market to support your career as an artist, that barely recognizes Go-Go at this point is the most counter-productive mentality to have in what's left of the old music business model.

DC was never, and will never be, a Hip-Hop town. It's barely a town that appreciates music, period, and we all should be well-aware of this musical history of this region. But, it's never had a chance to matter to the aspiring Hip-Hop artists here.

Leaving town is the ONLY option for the truly ambitious in music. Trying to garner real support, a ground-swell of buzz, is so futile here. Whatever buzz is gained is valueless at best, and temporary at its worst, and believe me, I've seen the campaigns cats try to pull off. Your music only seems to count when OTHER markets start soaking it up.

I'd rather never claim the DMV because they don't claim me.
This is just a never ending age old debate. Everybody has a different opinion on why DC rappers are not making it. I love the artist here and I am doing my part to help/support the hip hop scene progress, (I do video and sound for a couple reoccuring hiphop events) but I honestly think that talent is just not at that high of a level yet.

It's undoubtedly getting much better...but I just can't think of any DC rappers who can really go toe to toe with the newer heavyweights...J.Cole, Drake, Curren$y, Jay Electronica...who have a very high level of skill and mostly all made a name for themseleves based on that (rather than money-fuled marketing).

XO, Wale, Oddissee, yU, Toine (DTMD), Phil Ade, Fat Trel, are some of my personal best for the area but all are slightly under the bar set by some of the freshman elite in the game.

DC does have a slightly regional sound but of course it's heavily infused with go-go and unfortunately go-go is just hard to digest for most outsiders. It really is an acquired taste. Other than that, we have a tendency to try to sound like the southern rap music...which I beleive has finally started to get us some looks since the southern sound is quite popular. Then there is the whole "he ain't REALLY from DC argument" which turns off a lot of would-be fans from DMV artist who 'claim' DC.

Either way...we'll get there yall, stay on it...

Twitter @dcmalkom
phredDIAMOND @phredDIAMOND look at them http://www.youtube.com/user/PDBVault DMV's NEXT BIG THING
How in the hell wasnt mentioned at all... Word putting the entire D.C. on.....smh
Wordsmith that is.... www.wordsmithmusic.com check the credentials and the music
In 2005,I was on the rap scene in D.C. It was saturated then. Although Wale is doing well, a hand full of homies have been chasing this rap dream since rap music wasn't cool here and they haven't gotten a fair chance from the radio or the record labels. I know them personally and Wale has nothing to do with why they are persuing rap as a career. Since everybody wants to be a star of some sort now-a-days, nobody wants anybody but themselves to be the first to blow. There is no unity city wide and DJ's have clicked up with those who are greasing their palms or folks they know personally. With that said, congratulations to all of those guy who were mentioned in this article,who are on the rise. By The Way, there is plenty of good rap and plenty of hit making in D.C. We just need to be taken seriously.
Great article. Interesting comments as well... What Ye-Yo said about the "clicked up" thing is personally the hardest hitting issue that has been addressed on this subject thus far, though. You hit the nail on the head right there.
Great article, it's funny because I've had similar thoughts on the DMV region and I can only say is I think the artists here have reaped what they have sowed. This area doesn't have a very diverse Hip-Hop scene. For example, in your article not one Latino MC is mentioned and most if not all of the artists you mentioned in the article don't even have a Latino MC on their squad. In 2011, that's unacceptable and from a marketing and promotional perspective short sighted. If you look at any other significant Hip Hop music city (except for maybe Atlanta) Latinos are an integral part of the culture and visible as artists. As a transplant from another city, I also echo the sentiments others have made that Hip-Hop culture here in this city is lacking in many respects. I have now been here most of my life and I'm more "DC" than most of these artists reppin' DC. I'm pretty sure I've made more contributions to my community in this city than most of these artists have. It's sad because most of them are only legends in their own minds. That's the biggest problem the cliqueness and sense of entitlement of the culture. If most of these MC were more concerned with making good music instead of making money (which they aren't anyway) this region would be way ahead. Facts remain: No DC artist has recorded a 'classic' album by anyone standards, it's not a very inclusive region for different styles, ect. As long as artists stay on some Go-Go they will get the same results everyone including Go-Go artists achieved (minimal). If Hip-Hop heads get motivated by hearing criticism then get fired up because I'm not impressed. Your best work is still ahead of you. Find a new style the next sound and hone it.

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